The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 23, 2013
Filed:
Mar. 26, 2010
Timothy M. Dierks, Brooklyn, NY (US);
Geoffrey R. Smith, San Jose, CA (US);
Pradipta Mitra, Rutherford, NJ (US);
Timothy M. Dierks, Brooklyn, NY (US);
Geoffrey R. Smith, San Jose, CA (US);
Pradipta Mitra, Rutherford, NJ (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for panel surveys. In one aspect, a method include accessing television history data for viewing devices associated with panelists and that describes, for each viewing device, television advertisements that were presented by use of the viewing device; a proper subset of panelists are selected based on the determinations of television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelists, and for each of the selected panelists, a survey for the panelist is generated, the survey including one or more questions, each of the questions having been selected based on the television advertisements that were presented and television advertisements that were not presented by use of the viewing device associated with the panelist.