Prabhakar Goyal

Title: Prabhakar Goyal: Innovator in Advertising Technology

Introduction

Prabhakar Goyal is a notable inventor based in Sunnyvale, CA (US). He has made significant contributions to the field of advertising technology, holding a total of 8 patents. His work focuses on methods and systems that enhance the efficiency of ad serving and performance measurement.

Latest Patents

Goyal's latest patents include innovative methods for facilitating the caching of advertisements. These methods involve receiving an ad request and generating a serving plan that includes multiple cache lines, each associated with corresponding advertisements and expiration parameters. This system allows client devices to effectively display a variety of advertisements while managing their expiration.

Another significant patent addresses measuring inline ad performance for third-party ad serving. This method involves recoding original third-party internet ads to include ad instrumentation code, which measures response latency in real-time. By transforming ad code segments into JavaScript literals, Goyal's approach ensures accurate performance tracking and data collection.

Career Highlights

Throughout his career, Prabhakar Goyal has worked with prominent companies such as Yahoo! Inc. and IBM. His experience in these organizations has allowed him to develop and refine his innovative ideas in the advertising technology sector.

Collaborations

Goyal has collaborated with talented individuals in the industry, including Jatin Patel and Grama Kasturi Harish. These partnerships have contributed to the advancement of his projects and the successful implementation of his inventions.

Conclusion

Prabhakar Goyal's contributions to advertising technology through his patents and collaborations highlight his role as a leading innovator in the field. His work continues to influence how advertisements are served and measured in the digital landscape.