The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 17, 2011
Filed:
Jul. 26, 2006
Prabhakar Goyal, Mountain View, CA (US);
Jatin Patel, Cupertino, CA (US);
Sam Hamilton, Mountain View, CA (US);
Prabhakar Goyal, Mountain View, CA (US);
Jatin Patel, Cupertino, CA (US);
Sam Hamilton, Mountain View, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system and method are disclosed for rotating an advertisement on a single page or screen. The advertisement may be rotated when the user is active on the page or screen. In addition, the advertisement that replaces the original ad may be based on the user's activity, or may be based on the content displayed in the page or screen. This system and method may increase advertising inventory that is displayed on a page or screen by displaying advertisements for a set time interval, which results in increased flexibility for sellers and buyers of online advertising.