Location History:
- Boston, MA (US) (2020)
- Waltham, MA (US) (2018 - 2023)
Company Filing History:
Years Active: 2018-2024
Title: Innovations by Pok-Ching Lee
Introduction
Pok-Ching Lee is a notable inventor based in Waltham, MA (US). He has made significant contributions to the field of advertisement technology, holding a total of 7 patents. His work focuses on enhancing the delivery and customization of advertisements to improve viewer engagement.
Latest Patents
Among his latest patents is a system and method for customizing the delivery of advertisements. This innovative approach allows a media guidance application to identify a second related advertisement when a viewer shows interest in the first advertisement. To ensure a seamless viewing experience, media content following the advertisements is buffered, allowing viewers to catch up without missing any important content.
Career Highlights
Pok-Ching Lee is currently employed at Rovi Guides, Inc., where he continues to develop cutting-edge solutions in media technology. His expertise in advertisement systems has positioned him as a key player in the industry.
Collaborations
Throughout his career, Pok-Ching Lee has collaborated with talented individuals such as Parasuraman Ramakrishnan and Michael A Montalto. These partnerships have fostered innovation and creativity in his projects.
Conclusion
Pok-Ching Lee's contributions to advertisement technology demonstrate his commitment to enhancing viewer experiences through innovative solutions. His patents reflect a deep understanding of media engagement and the importance of customization in advertising.