This inventor holds 2 USPTO granted patents. Top assignees: Quantcast Corporation, Webtrends Corporation. Active years: 2012-2016.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2012-2016
Title: The Innovations of Peter William Kassakian
Introduction
Peter William Kassakian is an accomplished inventor based in South San Francisco, CA. He has made significant contributions to the field of online advertising through his innovative patents. With a total of 2 patents, Kassakian has developed methods that enhance the effectiveness of advertising strategies.
Latest Patents
Kassakian's latest patents include "Separation of models based on presence or absence of a feature set and selection of model based on same." This invention involves creating separate models to predict the likelihood of conversion based on whether certain features are present. For instance, one model predicts the conversion likelihood of a non-converter who has never visited an advertiser's website, while another model focuses on those who have. The consumption history of an entity is analyzed to determine which model to apply, ultimately scoring the entity's likelihood of conversion.
Another notable patent is "Online search advertising auction bid determination tools and techniques." This method utilizes a machine-controlled approach to estimate expected conversion rates for ads. By applying statistical models, it determines auction bids based on estimated expected conversion rates and average order values for the ads.
Career Highlights
Throughout his career, Kassakian has worked with prominent companies such as Webtrends Corporation and Quantcast Corporation. His experience in these organizations has allowed him to refine his skills and contribute to the advancement of advertising technologies.
Collaborations
Kassakian has collaborated with talented individuals in the industry, including Matthew Esch and Daniel Ciprian Preda. These partnerships have fostered innovation and the development of effective advertising solutions.
Conclusion
Peter William Kassakian's contributions to the field of online advertising through his patents demonstrate his innovative spirit and expertise. His work continues to influence the way advertising strategies are developed and implemented.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile