The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 29, 2016
Filed:
Mar. 15, 2013
Quantcast Corporation, San Francisco, CA (US);
Daniel Ciprian Preda, Richmond, CA (US);
Peter William Kassakian, South San Francisco, CA (US);
Quantcast Corporation, San Francisco, CA (US);
Abstract
Separate models are built to predict the likelihood of conversion based on the presence or absence of one or more features. For example, a first model may be built to predict the likelihood of conversion of a non-converter who has never visited an advertiser's website before and a second model may be built to predict the likelihood of conversion of a non-converter who has visited an advertiser's website before. To determine which model to apply to an entity, the consumption history of the entity is searched for the presence or absence of the one or more features used to separate the models. The entity's consumption history is then scored based on the applicable model to determine the likelihood of conversion.