Company Filing History:
Years Active: 2010
Title: The Innovative Mind of Peter Christothoulou
Introduction
Peter Christothoulou is an accomplished inventor based in Seattle, Washington. With a unique vision in the realm of online advertising, he has made a significant impact through his work. His singular patent showcases innovative approaches to performance-based advertising, especially in dynamic cost management.
Latest Patents
Peter holds a patent for an "Automatically updating performance-based online advertising system and method." This groundbreaking system encompasses a method and a computer program product that focuses on online advertising. It includes the ability to compute and dynamically update a cost-per-click (CPC) value of an advertisement. The system adapts based on various variables, including price and advertisement traffic sources. Additional features of the patent allow for the adjustment of cost-per-acquisition (CPA)-based values alongside CPC or cost-per-1000 (CPM) values, integrating them seamlessly into a distribution network.
Career Highlights
Peter Christothoulou is currently affiliated with Marchex, Inc., where he utilizes his expertise in developing innovative advertising solutions. His work is characterized by a strong commitment to enhancing online advertising methodologies, thereby increasing efficiency and effectiveness for advertisers.
Collaborations
Throughout his career, Peter has collaborated with notable professionals such as Russell C Horowitz and Ethan Caldwell. These partnerships have contributed to the refinement of his ideas and the successful implementation of innovative advertising techniques.
Conclusion
In summary, Peter Christothoulou's contributions to the field of online advertising through his unique patent underscore his role as a leading innovator. His dedication to performance-based advertising solutions at Marchex, Inc. marks him as a significant figure in the industry, and his collaborative efforts continue to drive advancements in advertising technology.