The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 23, 2010
Filed:
Sep. 23, 2004
Russell C. Horowitz, Seattle, WA (US);
Peter Christothoulou, Seattle, WA (US);
Ethan Caldwell, Seattle, WA (US);
John Keister, Seattle, WA (US);
Walter Korman, Seattle, WA (US);
John Busby, Seattle, WA (US);
Russell C. Horowitz, Seattle, WA (US);
Peter Christothoulou, Seattle, WA (US);
Ethan Caldwell, Seattle, WA (US);
John Keister, Seattle, WA (US);
Walter Korman, Seattle, WA (US);
John Busby, Seattle, WA (US);
Marchex, Inc., Seattle, WA (US);
Abstract
A system, method, and computer program product for online advertising, including computing and dynamically updating a cost-per-click (CPC) value of an advertisement for an advertisement traffic source based on a variable; and automatically uploading and distributing the advertisement to the traffic source. The variable includes price, advertisement traffic source, and/or advertiser variables. Further embodiments include dynamically updating an advertisement listing that has a cost-per-acquisition (CPA)-based value with associated CPC or cost-per-1000 (CPM) values; and distributing the advertisement listing to an advertisement distribution network that serves the listing based on the CPC or CPM values. The distribution network includes CPC-based, CPA-based, and/or CPM-based distribution networks. Further embodiments include determining a CPC value for a CPA-based advertisement; and placing the advertisement on an advertising network at the determined CPC based on a ratio of an expected number of conversions at a CPA value divided by a number of clicks at the CPC.