Company Filing History:
Years Active: 2010-2014
Title: The Innovative Mind of John Busby in Seattle
Introduction
John Busby, an inventive mind based in Seattle, WA, has made significant contributions to the technology landscape with his innovative patents. With two patents to his name, he has focused on improving advertising systems and call tracking functionalities.
Latest Patents
Busby's notable patents include a “Call tracking system utilizing an automated filtering function,” which enhances the accuracy of call tracking by using a spam blocking module. This system introduces methods such as challenge-response tests and caller blacklists to filter out unwanted calls. By minimizing noise, advertisers can better assess the performance of their campaigns.
His second patent, “Automatically updating performance-based online advertising system and method,” details a dynamic system for online advertising that adjusts cost-per-click (CPC) values based on various variables. Additionally, it automates the distribution of advertisements across different traffic sources, ensuring a more efficient and performance-driven approach to advertising.
Career Highlights
John Busby currently works at Marchex, Inc., where he has leveraged his expertise in developing innovative solutions that serve the needs of advertisers. His work focuses on improving the accuracy of call tracking and optimizing online advertising methodologies.
Collaborations
Throughout his career, Busby has collaborated with notable professionals such as Russell C. Horowitz and Peter Christothoulou. Together, they have contributed to advancements in advertising technologies and methodologies, enhancing the effectiveness of campaign tracking and performance analysis tools.
Conclusion
John Busby represents the spirit of innovation in the technology sector. His patents not only reflect his creativity and problem-solving abilities but also highlight the importance of advancements in call tracking and online advertising. As he continues to work at Marchex, Inc., his influence on the field will undoubtedly shape the future of advertising technology.