Company Filing History:
Years Active: 2010
Title: The Innovative Mind of Ethan Caldwell in Online Advertising
Introduction
Ethan Caldwell, an inventive mind based in Seattle, WA, has made significant contributions to the field of online advertising. With a focus on streamlining advertising processes, he holds a patent that emphasizes efficiency and performance measurement in ad distribution.
Latest Patents
Caldwell’s notable patent is titled "Automatically updating performance-based online advertising system and method." This invention encompasses a sophisticated system, method, and computer program product designed for online advertising. It focuses on computing and dynamically updating a cost-per-click (CPC) value of advertisements based on several variables such as price, advertisement traffic source, and advertiser parameters. Furthermore, the patent covers methods for automatically uploading and distributing advertisements to various traffic sources and optimizing advertisement effectiveness through CPA-based and CPM values.
Career Highlights
Ethan Caldwell is currently associated with Marchex, Inc., a company renowned for its innovative solutions in digital advertising. His work there highlights his commitment to advancing advertising technology, ensuring that his contributions lead to enhanced performance for advertisers and more effective ad placements.
Collaborations
Caldwell has collaborated with notable colleagues, including Russell C Horowitz and Peter Christothoulou, both of whom also contribute to the innovative climate at Marchex, Inc. Their combined expertise fosters an environment ripe for groundbreaking developments in online advertising.
Conclusion
Ethan Caldwell's contributions to online advertising exemplify the fusion of technology and market needs. His patent serves as a stepping stone for more efficient advertising systems, potentially changing the landscape of digital marketing. As he continues his work at Marchex, Inc., his innovative spirit is sure to pave the way for future advancements in this ever-evolving industry.