Peng Zhao

Title: Innovations of Peng Zhao

Introduction

Peng Zhao is an accomplished inventor based in Alhambra, California. He holds a total of five patents, showcasing his expertise in the field of technology and search engine optimization. His innovative contributions have significantly impacted the way advertisers manage their online presence.

Latest Patents

Among his latest patents is a system and method for influencing a position on a search result list generated by a computer network search engine. This invention utilizes Extensible Markup Language (XML) to facilitate communication between a client and a server in an online marketplace. Additionally, he developed a bid management tool that allows advertisers to manage their search listings and account information efficiently. This tool provides functions for reporting account activity and modifying accounts, enabling manual, timed, or event-driven changes to search listings. Another notable patent involves a system that allows advertisers to manage search listings in a pay-for-placement search system using grouping, which enhances the efficiency of managing multiple categories for search listings.

Career Highlights

Peng Zhao has worked with prominent companies such as Overture Services, Inc. and Yahoo! Inc. His experience in these organizations has contributed to his understanding of the digital advertising landscape and the technological advancements necessary for effective search engine management.

Collaborations

Some of his notable coworkers include Ann-Bettina Colace and Scott W Snell. Their collaboration has likely fostered an environment of innovation and creativity in their respective projects.

Conclusion

Peng Zhao's contributions to the field of technology and advertising through his patents demonstrate his innovative spirit and expertise. His work continues to influence how advertisers navigate the complexities of online search systems.