This inventor holds 2 USPTO granted patents and 1 published patent application. Top assignee: Csc Holdings, LLC. Active years: 2018-2021.
Company Filing History:
Years Active: 2018-2021
Title: Paul Haddad: Innovator in Advertising Technology
Introduction
Paul Haddad is a notable inventor based in New York, NY (US). He has made significant contributions to the field of advertising technology, holding a total of 2 patents. His work focuses on utilizing viewership data to enhance advertising strategies for network operators.
Latest Patents
Haddad's latest patents include a "Reach and Frequency Estimator." This invention utilizes viewership data collected via a set-top box (STB) at individual households (HHs). It enables network operators to recommend ad spots to customers based on the percentage of HHs likely to view the ads and the average frequency of views. The system compiles available network/daypart ad spots per broadcast week and determines the number of ad spots that meet the required thresholds for reach and frequency.
Another patent, titled "System and Method for Reach and Frequency Estimator," shares similar functionalities. It also leverages viewership data from STBs to assist network operators in optimizing ad placements based on viewer engagement metrics.
Career Highlights
Paul Haddad is currently employed at Csc Holdings, LLC, where he continues to innovate in the advertising technology sector. His expertise in data-driven advertising solutions has positioned him as a key player in the industry.
Collaborations
Haddad collaborates with talented professionals such as Colleen Moraghan and Nandhita Karunanithi. Their combined efforts contribute to the advancement of advertising technologies and strategies.
Conclusion
Paul Haddad's innovative work in advertising technology, particularly through his patents, showcases his commitment to enhancing viewer engagement and optimizing ad placements. His contributions are shaping the future of advertising in a data-driven world.