Csc Holdings, LLC

Paul Haddad

Colleen Moraghan

Wael Sabra

Nandhita Karunanithi

Dale Thomas

Eileen Cook

Embodiments utilize viewership data collected via a set top box (STB) at individual households (HHs) to enable a network operator to recommend ad spots to customers based on a percentage of HHs that are likely to view the ad spots (e.g., the % of HHs reached by the ad spots), and/or based on the average number of times (e.g., average frequency) that the reached HHs are likely to view the ad spot. Embodiments compile the available network/daypart ad spots per broadcast week, and determine a number of ad spots for each network/daypart that satisfy a reached threshold of HHs, and/or satisfies the minimum frequency threshold.

Growing community of inventors

New York, NY, United States of America

Paul Haddad