Paul E Greer

Title: Paul E Greer: Innovator in Advertising Technology

Introduction

Paul E Greer is a notable inventor based in Portland, OR (US). He has made significant contributions to the field of advertising technology, holding a total of 4 patents. His work focuses on enhancing the effectiveness of online advertising through innovative methods and systems.

Latest Patents

One of Greer's latest patents is titled "User demographic profile driven advertising targeting." This invention relates to a method and apparatus for targeting advertising information transmitted over the Internet. The method involves creating a user profile and transmitting an agent and ad banner from a content provider to a target computer. At the target computer, information is collected and transmitted back to the content provider. The content provider filters this information to create relevant data, which is then used to update a user-specific database. Based on this new database, the content provider selects new content for transmission over the Internet.

Another significant patent by Greer is "Intelligent content delivery system based on user actions with client application data." This computer-implemented method generates results information that is utilized to provide intelligent content from a provider to a user. In this embodiment, relevant data is collected from the user, the user's computer, and the provider. The method then generates results information that specifies which content from the provider is relevant to the user. Finally, it downloads the content from the provider in accordance with the results information.

Career Highlights

Paul E Greer is currently employed at Intel Corporation, where he continues to innovate in the field of technology. His work at Intel has allowed him to explore new avenues in advertising and content delivery systems.

Collaborations

Greer has collaborated with notable colleagues such as Anand Pashupathy and Bill A Munson, contributing to various projects and advancements in technology.

Conclusion

Paul E Greer is a distinguished inventor whose work in advertising technology has paved the way for more effective online marketing strategies. His innovative patents reflect his commitment to enhancing user experience through targeted advertising solutions.