This inventor holds 3 USPTO granted patents and 1 published patent application. Top assignee: Iheartmedia Management Services, Inc.. Active years: 2022-2024.
Company Filing History:
Years Active: 2022-2024
Title: Patricia D Roberts: Innovator in Media Allocation Systems
Introduction
Patricia D Roberts is a distinguished inventor based in San Diego, CA, known for her contributions to media allocation systems. With a total of 3 patents, she has made significant strides in optimizing advertisement content management.
Latest Patents
One of her latest patents is titled "Dynamic Media Allocation." This invention involves a traffic-and-billing system that imports a chronological schedule from a media automation system. The schedule includes media and advertisement spots allocated based on a content allocation prediction, which divides advertisement spots between general and local content. The system efficiently stores information related to general advertisement content and generates a content listing based on the allocation prediction.
Another notable patent focuses on "Adjusting Inventory Allocations at Discrete Times Without Adjusting Overall Inventory Allocations." This invention receives a log file containing prediction information for local and general advertisement content allocation over a specified duration. It determines if the sold amount of local advertisement content is insufficient to meet the local allocation during a specific time period. If so, a portion of the local allocation is reallocated to the general allocation while maintaining the overall amounts unchanged.
Career Highlights
Patricia currently works at iHeartMedia Management Services, Inc., where she applies her expertise in media systems. Her innovative approaches have contributed to the efficiency and effectiveness of advertisement management in the media industry.
Collaborations
Throughout her career, Patricia has collaborated with notable colleagues, including Jeffrey Lee Littlejohn and Daniel N MacTiernan. These partnerships have fostered a creative environment that encourages innovation and development in media technology.
Conclusion
Patricia D Roberts is a remarkable inventor whose work in media allocation systems has paved the way for advancements in advertisement management. Her patents reflect her commitment to innovation and efficiency in the media industry.