The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 04, 2022
Filed:
May. 26, 2017
Iheartmedia Management Services, Inc., San Antonio, TX (US);
Jeffrey Lee Littlejohn, Cincinnati, OH (US);
Daniel N. MacTiernan, Ocean City, NJ (US);
Amit Aggarwal, New York, NY (US);
Patricia D. Roberts, San Diego, CA (US);
Kathleen Brougham, Dana Point, CA (US);
Jeffrey Joseph Augustyn, Aliso Viejo, CA (US);
iHeartMedia Management Services, Inc., San Antonio, TX (US);
Abstract
Total advertising inventory of a broadcast station can be dynamically allocated between local, or station-sold, inventory and general, or network, inventory. The portion of total inventory allocated to local inventory or network inventory can be adjusted based on feedback from an advertising service, and a broadcast log can be generated based on the adjusted allocation. The broadcast log can be delivered to a media automation system associated with a media station which plays out local inventory in accordance with the broadcast log. When the broadcast log indicates that general/network inventory is to be broadcast, the media automation system stops playing-out local inventory, and allows the advertisement system to broadcast network inventory for a period of time indicated by the broadcast log. Broadcast of local inventory can be resumed early, before the time period indicated in the broadcast log has expired.