Company Filing History:
Years Active: 2019-2024
Title: Innovations by Inventor Amit Aggarwal
Introduction
Amit Aggarwal is a notable inventor based in New York, NY (US). He has made significant contributions to the field of media automation and advertisement systems. With a total of five patents to his name, Aggarwal's work focuses on optimizing the allocation of media and advertisement content.
Latest Patents
Amit Aggarwal's latest patents include a dynamic media allocation system. This traffic-and-billing system imports a chronological schedule from a media automation system. The schedule includes media and advertisement spots allocated based on a content allocation prediction. This prediction allocates a portion of advertisement spots to general content and another portion to local content. The system stores information related to general advertisement content and generates a content listing based on the content allocation prediction. Additionally, a general advertisement system receives an update request indicating that at least one item of general advertisement content is to be removed from the content listing. The system plays out general advertisement content items included in the content listing in response to a playout request from the media automation system.
Another patent focuses on adjusting inventory allocations at discrete times without altering overall inventory allocations. A log file containing prediction information specifying local and general advertisement content allocation amounts over a predetermined duration is received. A chronological schedule designating media content spots and advertising spots for this duration is also received. It is determined that a sold amount of local advertisement content during a specific time period is insufficient to fill the local allocation. Consequently, a portion of the local allocation is reallocated to the general allocation for that time period, while the overall allocation amounts remain unchanged.
Career Highlights
Amit Aggarwal is currently employed at iHeartMedia Management Services, Inc. His innovative work in media automation has positioned him as a key player in the industry. His patents reflect a deep understanding of the complexities involved in advertisement content allocation.
Collaborations
Amit has collaborated with notable coworkers such as Daniel N. MacTiernan and Jeffrey Lee Littlejohn. Their combined expertise contributes to the advancement of media technology and advertisement systems.
Conclusion
Amit Aggarwal's contributions to the field of media automation and advertisement systems are significant. His innovative patents demonstrate a commitment to enhancing the efficiency of content allocation. Through his work, he continues to influence the industry positively.
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