P Christopher Shoaff

Title: P Christopher Shoaff: Innovator in Advertisement Technology

Introduction

P Christopher Shoaff is a notable inventor based in Westford, MA (US), recognized for his contributions to advertisement technology. With a total of four patents to his name, he has made significant advancements in the way advertisements are modified and displayed.

Latest Patents

One of his latest patents is titled "System and method for modifying advertisement responsive to EPG information." This innovative system utilizes data stored in an Electronic Program Guide (EPG) database to modify advertisement information. The technology allows service providers and advertisers to transmit a single advertisement to all television stations, regardless of geographic location or user-specific information. This eliminates the need to re-transmit advertisements even when there are changes in the show's program description. When displayed, the advertisement retrieves the correct updated information from the EPG database and incorporates it into the advertisement. The method involves storing television schedule information in one database, advertisement information in another, and then combining these to create a modified advertisement for display.

Career Highlights

Throughout his career, P Christopher Shoaff has worked with several prominent companies, including Rovi Guides, Inc. and Gemstar Development Corporation. His experience in these organizations has contributed to his expertise in advertisement technology and innovation.

Collaborations

Some of his notable coworkers include Thomas Edward Ward, III and Henry C. Yuen, who have also made significant contributions to the field.

Conclusion

P Christopher Shoaff's work in advertisement technology showcases his innovative spirit and dedication to improving how advertisements are delivered and modified. His patents reflect a forward-thinking approach that benefits both advertisers and consumers alike.