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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9191722 B1

PDFFull Text
Date of Patent:
Nov. 17, 2015

Filed:

Dec. 02, 2013

System and method for modifying advertisement responsive to epg information

Applicant:

Gemstar Development Corporation, Santa Clara, CA (US);

Inventors:

Ronald Alexander, Needham, MA (US);

Stephen Dias, Sharon, MA (US);

Kenneth S. Hancock, Nashua, NH (US);

Elsie Y. Leung, South Pasadena, CA (US);

Douglas B. Macrae, Weston, MA (US);

Arthur Y. Ng, Waltham, MA (US);

Shawn P. O'Neil, Danville, NH (US);

P. Christopher Shoaff, Westford, MA (US);

Jonathon Sutton, Concord, MA (US);

Thomas E. Ward, Weston, MA (US);

Thomas E. Westberg, Stow, MA (US);

Henry C. Yuen, Pasadena, CA (US);

Assignee:

Rovi Guides, Inc., Santa Clara, CA (US);

Attorney:

Ropes & Gray LLP

Primary Examiner:

Nasser Goodarzi

Assistant Examiner:

Fred Peng

Int. Cl.
CPC ...
H04N 5/445 (2011.01); G06F 3/00 (2006.01); G06F 13/00 (2006.01); H04H 60/33 (2008.01); H04H 60/45 (2008.01); H04N 21/488 (2011.01); H04N 7/173 (2011.01); H04N 21/258 (2011.01); H04N 21/431 (2011.01); H04N 21/433 (2011.01); H04N 21/442 (2011.01); H04N 21/443 (2011.01); H04N 21/45 (2011.01); H04N 21/458 (2011.01); H04N 21/462 (2011.01); H04N 21/472 (2011.01); H04N 21/478 (2011.01); H04N 21/4782 (2011.01); H04N 21/482 (2011.01); H04N 21/61 (2011.01); H04N 21/81 (2011.01); H04N 21/466 (2011.01); H04N 21/858 (2011.01); H04N 21/4722 (2011.01); H04N 5/782 (2006.01); H04N 21/422 (2011.01); H04N 21/47 (2011.01);
U.S. Cl.
CPC ...
H04N 21/488 (2013.01); H04N 5/44543 (2013.01); H04N 7/17318 (2013.01); H04N 21/25891 (2013.01); H04N 21/4314 (2013.01); H04N 21/4334 (2013.01); H04N 21/4438 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/4583 (2013.01); H04N 21/4622 (2013.01); H04N 21/4668 (2013.01); H04N 21/478 (2013.01); H04N 21/4722 (2013.01); H04N 21/4782 (2013.01); H04N 21/47214 (2013.01); H04N 21/482 (2013.01); H04N 21/4821 (2013.01); H04N 21/6125 (2013.01); H04N 21/812 (2013.01); H04N 21/858 (2013.01); H04N 5/782 (2013.01); H04N 21/42204 (2013.01); H04N 21/4316 (2013.01); H04N 21/47 (2013.01); H04N 2007/1739 (2013.01);
Abstract

A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

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