Oliver Kennedy

Title: Oliver Kennedy: Innovator in Advertising Optimization

Introduction

Oliver Kennedy is a notable inventor based in New York, NY (US). He has made significant contributions to the field of advertising technology. His innovative approach focuses on optimizing display advertising through advanced data processing systems.

Latest Patents

Kennedy holds a patent for a "System for display advertising optimization using click or conversion performance." This patent describes an advertisement impression distribution system that generates an allocation plan for serving advertisement impressions. The system allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion to satisfy non-guaranteed demand. The data processing system includes an optimizer that establishes a relationship between these two portions, defining a range of proportions for allocation. The optimizer aims to maximize guaranteed demand fairness, non-guaranteed demand revenue, and click value. Ultimately, the system outputs the allocation plan to control the serving of advertisement impressions.

Career Highlights

Oliver Kennedy is currently employed at Yahoo! Inc., where he applies his expertise in advertising technology. His work has contributed to the development of more effective advertising strategies that benefit both advertisers and consumers.

Collaborations

Kennedy collaborates with talented individuals such as Tasos Anastasakos and Jianchang Mao. Their combined efforts enhance the innovation and effectiveness of advertising solutions.

Conclusion

Oliver Kennedy's work in advertising optimization showcases his innovative spirit and dedication to improving the effectiveness of digital advertising. His contributions are paving the way for advancements in the industry.