The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 13, 2012
Filed:
Oct. 30, 2009
Oliver Kennedy, New York, NY (US);
Tasos Anastasakos, San Jose, CA (US);
Jianchang Mao, San Jose, CA (US);
Erik Vee, San Mateo, CA (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Sergei Vassilvitskii, New York, NY (US);
Jian Yang, Palo Alto, CA (US);
John Tomlin, Sunnyvale, CA (US);
Oliver Kennedy, New York, NY (US);
Tasos Anastasakos, San Jose, CA (US);
Jianchang Mao, San Jose, CA (US);
Erik Vee, San Mateo, CA (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Sergei Vassilvitskii, New York, NY (US);
Jian Yang, Palo Alto, CA (US);
John Tomlin, Sunnyvale, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy nonguaranteed demand. The data processing system includes an optimizer configured to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of proportions of allocation of the first portion and the second portion. The optimizer generates a solution maximizing guaranteed demand fairness, non-guaranteed demand revenue, and click value. The solution identifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan to control serving of the advertisement impressions.