Company Filing History:
10 out of 164,108 
6 out of 2,367 
Years Active: 1996-2014
Title: John Anthony Tomlin: Innovator in Online Advertising Technology
Introduction
John Anthony Tomlin, an influential inventor based in Sunnyvale, CA, has made significant contributions to the field of online advertising technology. With an impressive portfolio of 16 patents, he is recognized for his innovative approaches that enhance the efficiency and efficacy of advertisement auctions and web profiling.
Latest Patents
Among his recent creations, Tomlin has developed a patent for a "System and method for generating a maximum utility slate of advertisements for online advertisement auctions." This technology focuses on applying various utility factors to create a slate of advertisements that maximizes utility for auction participants. By employing dynamic programming techniques, both backward and forward, the system evaluates subslates recursively to find optimal solutions. Furthermore, it defines a directed network for constructing a maximum utility slate based on the longest path analysis.
Another notable patent is his "System and method for web destination profiling," which enhances online population-targeted advertising. This system generates web destination profiles by analyzing traffic at specific locations to discern user characteristics. Through differentiated clickstream data and comparative analysis with other web destinations, Tomlin's method effectively models and estimates the attributes of web profiles, aiding in more targeted advertisement strategies.
Career Highlights
Tomlin has worked with prestigious companies such as IBM and Yahoo! Inc., where he has leveraged his expertise to push the boundaries of online advertising technologies. His work has facilitated the development of advanced systems that integrate analytics and user behavior modeling, ensuring that advertisements reach the most relevant audiences.
Collaborations
Throughout his career, Tomlin has collaborated with talented professionals, including James Lee Hafner and Kevin Snow McCurley. These partnerships have contributed to the evolution of advertising technologies, showcasing the importance of teamwork in the innovation process.
Conclusion
John Anthony Tomlin stands out as a prominent inventor in the realm of online advertising. His patents reflect a deep understanding of the market's needs and the application of sophisticated methodologies to enhance advertisement effectiveness. As he continues to innovate, the impact of his work on the advertising industry will surely be felt for years to come.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.