The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 13, 2012
Filed:
Jan. 15, 2010
Bharadwaj Vijay, Sunnyvale, CA (US);
John Tomlin, Sunnyvale, CA (US);
Bharadwaj Vijay, Sunnyvale, CA (US);
John Tomlin, Sunnyvale, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand. The data processing system includes an optimizer, the optimizer to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions. The optimizer generates a solution in accordance with an uncertain supply of advertisement impressions, in which a projected supply of advertisement impressions is determined with a model from the uncertain supply of advertisement impressions. The data processing system outputs the allocation plan including the solution to control serving of the advertisement impressions in determined proportions.