This inventor holds 2 USPTO granted patents and 1 published patent application. Top assignee: Adobe, Inc.. Active years: 2020-2021.
Company Filing History:
Years Active: 2020-2021
Title: Innovations by Niloy Ganguly
Introduction
Niloy Ganguly is a notable inventor based in West Bengal, India. He has made significant contributions to the field of technology, particularly in the areas of brand personality prediction and content persuasiveness. With a total of 2 patents, his work reflects a deep understanding of how digital content can influence consumer behavior.
Latest Patents
One of Niloy Ganguly's latest patents is focused on predicting brand personality using textual content. This invention provides systems, methods, and computer storage media aimed at facilitating the prediction of brand personality. In this embodiment, target content for which brand personality prediction is desired is obtained. Content features associated with the target content are identified, and these features, along with a brand personality prediction model, are utilized to predict the brand personality of the target content. This prediction indicates the personality of a brand associated with the target content.
Another significant patent by Ganguly is directed towards determining the persuasiveness of user-authored digital content items. This disclosure outlines methods and systems for assessing the persuasiveness of a content item. The systems receive a content item from a client device and analyze it. This analysis includes evaluating at least one textual element, at least one image element, and at least one layout element of the content item to determine various persuasion scores. Ultimately, a comprehensive persuasion score of the content item is generated and provided back to the client device.
Career Highlights
Niloy Ganguly is currently employed at Adobe Inc., a leading company in digital media and marketing solutions. His role at Adobe allows him to leverage his innovative ideas and contribute to the development of cutting-edge technologies.
Collaborations
Throughout his career, Niloy has collaborated with talented individuals such as Anandhavelu Natarajan and Varun Gupta. These collaborations have likely enriched his work and led to the development of impactful inventions.
Conclusion
Niloy Ganguly's contributions to the field of technology through his patents demonstrate his innovative spirit and expertise. His work in predicting brand personality and assessing content persuasiveness showcases the potential of technology to influence consumer interactions.