Adobe, Inc.

Niloy Ganguly

Niyati Himanshu Chhaya

Anandhavelu Natarajan

Moumita Sinha

Tathagata Sengupta

Varun Gupta

Faran Ahmad

R Sundararajan

Pradyot Prakash

Adarsh Kumar

Embodiments of the present invention provide systems, methods, and computer storage media directed to facilitating predicting brand personality. In one embodiment, target content for which brand personality prediction is desired is obtained. Content features associated with the target content are identified. Such content features and a brand personality prediction model are used to predict a brand personality of the target content, the brand personality indicating personality of a brand associated with the target content.

Predicting brand personality using textual content

The present disclosure is directed towards methods and systems for determining a persuasiveness of a content item. The systems and methods receive a content item from a client device and analyze the content item. Analyzing the content item includes analyzing at least one textual element, at least one image element, and at least one layout element of the content item to determine a first persuasion score, a second persuasion score, and a third persuasion score of the elements the content item. The systems and methods also generate a persuasion score of the content item and provide the persuasion score of the content item to the client device.

Determining persuasiveness of user-authored digital content items

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West Bengal, India

Niloy Ganguly