Company Filing History:
Years Active: 2020-2022
Title: Innovator Nicola Rettke: Pioneering Post-Install Application Interactions
Introduction
Nicola Rettke, based in Belvedere Tiburon, California, is a noteworthy inventor with a portfolio of three patents. His innovations primarily focus on enhancing user interactions with applications post-installation. His latest patents reflect significant advancements in how applications can interact with users, ensuring a seamless experience.
Latest Patents
Rettke's latest patents revolve around "Post-install application interaction." These patents detail methods, systems, and apparatus that encompass computer programs encoded on a computer-readable storage medium. The core idea is to receive data specifying a post-install activity from a provider of an application and identify opportunities to provide third-party content to the user. Utilizing various user attributes, the patents allow for determining the likelihood of a user performing a specified post-install activity based on both the user’s characteristics and those of users who have previously completed the activity. This capability enables an adjusted selection value for the third-party content, which increases as the likelihood of the activity rises, thus optimizing the selection of content distributed to the user's client device.
Career Highlights
Nicola Rettke is currently associated with Google Inc., a prominent tech company renowned for its innovative solutions and products. His work at Google, particularly in the realm of application interaction post-installation, showcases his commitment to improving user engagement through technological advancements.
Collaborations
Throughout his career, Rettke has collaborated with talented colleagues, including Shibani Sanan and Christopher Kenneth Harris. These partnerships within Google have contributed to the refinement and implementation of innovative ideas within the technological sphere.
Conclusion
Nicola Rettke's contributions to the field of application interactions are noteworthy, as he continues to innovate and push the boundaries of how applications can engage with users post-installation. With his inventive mindset and collaborative spirit, Rettke remains a pivotal figure in the ongoing evolution of technology and user experience.