Google Inc.

Nicola Rettke

Vinod Kumar Ramachandran

Christopher Kenneth Harris

Shibani Sanan

Samuel Sze Ming Ieong

Anthony Chavez

Sissie Ling-le Hsiao

Sissie Ling-Ie Hsiao

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Data specifying a post-install activity is received from a provider of an application. An opportunity is identified to provide third-party content to a user. A likelihood is determined that the user will perform the specified post-install activity based on one or more attributes of the user and attributes of users that have previously performed the specified post-install activity in the application. A selection value is adjusted for third-party content that identifies the application based on the determined likelihood, wherein the selection value increases as the likelihood increases. The third-party content identifying the application is selected based on the adjusted selection value. The third-party content identifying the application is distributed to a client device of the user.

Post-install application interaction

Growing community of inventors

Belvedere Tiburon, CA, United States of America

Nicola Rettke