Nicholas M Kiefer

Nicholas M Kiefer is a notable inventor based in Ithaca, NY (US). He has made significant contributions to the field of advertising and site selection through his innovative methods. With a total of 5 patents, Kiefer has established himself as a key figure in his industry.

Latest Patents

Kiefer's latest patents include a "Method for Allocating Advertising Resources" and a "Method for Site Selection for Retail and Restaurant Chains." The first patent outlines a method that utilizes a database containing various business unit characteristics, including the average allocation of advertising costs over time. This method produces a regression coefficient based on these characteristics, allowing for the assignment of an impact indicator that helps determine the effect of each characteristic on sales, profits, and quantity sold. The second patent focuses on selecting sites for retail units by using a database of existing units, including sales data and site characteristics. This method allows for the evaluation of potential profit characteristics without being influenced by existing advertising programs.

Career Highlights

Kiefer is currently employed at Revenue Management Solutions, Inc., where he continues to develop innovative solutions in the field of revenue management. His work has been instrumental in improving the efficiency of advertising resource allocation and site selection for businesses.

Collaborations

Some of Kiefer's notable coworkers include Thomas Kelly and Alex Wohlhueter, who contribute to the collaborative environment at Revenue Management Solutions, Inc.

Conclusion

Nicholas M Kiefer's contributions to innovation in advertising and site selection demonstrate his expertise and commitment to advancing these fields. His patents reflect a deep understanding of market dynamics and resource management.