The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 09, 2013
Filed:
Oct. 26, 2004
Thomas Kelly, Dade City, FL (US);
Nicholas M. Kiefer, Ithaca, NY (US);
Michael Lukianoff, Tampa, FL (US);
Iassena Stratieva, Tampa, FL (US);
Thomas Kelly, Dade City, FL (US);
Nicholas M. Kiefer, Ithaca, NY (US);
Michael Lukianoff, Tampa, FL (US);
Iassena Stratieva, Tampa, FL (US);
Revenue Management Solutions, Inc., Tampa, FL (US);
Abstract
A method of allocating advertising resources uses a database that includes a number of business unit characteristics, one being an average allocation of advertising costs over time. A regression coefficient is produced based on the characteristics, wherein a non-linear specification is used for the average allocation of advertising cost characteristic. An impact indicator is assigned based on the how positive the regression coefficient is so that the effect of each characteristic on sales/profits and quantity sold can be determined.