Company Filing History:
Years Active: 2011-2013
Title: Innovations by Michael Lukianoff
Introduction
Michael Lukianoff is an accomplished inventor based in Tampa, FL (US). He has made significant contributions to the field of advertising and site selection through his innovative methods. With a total of 2 patents, Lukianoff has demonstrated his expertise and creativity in developing solutions that address key challenges in business operations.
Latest Patents
Lukianoff's latest patents include a "Method for Allocating Advertising Resources" and a "Method for Site Selection for Retail and Restaurant Chains." The first patent outlines a method that utilizes a database containing various business unit characteristics, including the average allocation of advertising costs over time. This method produces a regression coefficient based on these characteristics, allowing for the assignment of an impact indicator that helps determine the effect of each characteristic on sales, profits, and quantity sold.
The second patent focuses on site selection for retail and restaurant chains. It employs a database of information on existing units, including store sales, profits, and site characteristics. This method forecasts sales of potential new units while abstracting from advertising efforts, enabling businesses to evaluate potential profit characteristics of a site without being influenced by existing advertising programs. This innovation addresses a significant issue in existing approaches, allowing for simultaneous site and marketing allocation decisions.
Career Highlights
Lukianoff is currently employed at Revenue Management Solutions, Inc., where he continues to develop and refine his innovative methods. His work has had a substantial impact on how businesses approach advertising and site selection, making him a valuable asset in his field.
Collaborations
Throughout his career, Lukianoff has collaborated with notable colleagues, including Thomas Kelly and Nicholas M Kiefer. These partnerships have likely contributed to the development and success of his innovative ideas.
Conclusion
Michael Lukianoff's contributions to the fields of advertising resource allocation and site selection are noteworthy. His innovative methods have the potential to transform business practices and improve decision-making processes. His work exemplifies the importance of creativity and innovation in addressing contemporary business challenges.