Company Filing History:
Years Active: 2017-2020
Title: Innovator Spotlight: Nhat Bao Sinh Vu
Introduction: Nhat Bao Sinh Vu is a distinguished inventor based in Palo Alto, California, recognized for his contributions in the realm of advertising technology. With a total of two patents to his name, he has made significant strides in automating the generation and management of advertising campaigns.
Latest Patents: Nhat's most recent patents focus on the automatic generation and management of advertising campaigns based on third-party listings. The first patent details a method for generating and managing advertising campaigns where an identifier linked to a sales listing is received from a user on a third-party service. This process entails retrieving sales listing data and subsequently creating an advertising campaign informed by that information. Advertising creatives are generated utilizing the retrieved data, with the campaign leading to participation in an auction for advertising opportunities. Upon winning the bid, advertisements are delivered to relevant content providers based on the generated creative.
His second patent mirrors the first, applying a similar method to facilitate the management of advertising campaigns driven by listings. This innovative approach streamlines the advertising process using data-driven strategies, illustrating his commitment to leveraging technology for efficiency in marketing.
Career Highlights: Nhat Bao Sinh Vu currently works at Quantcast Corporation, a notable player in the advertising technology sector. His role entails integrating innovative methods to enhance advertising efficiency and effectiveness, benefiting various stakeholders in the digital marketing landscape.
Collaborations: Nhat has collaborated with esteemed colleagues Silvius V Rus and Barney Govan at Quantcast Corporation. These partnerships have fostered a creative environment for innovative thought, allowing for the exchange of ideas that drive advancement in their respective fields.
Conclusion: Nhat Bao Sinh Vu exemplifies the spirit of innovation, showcasing how technology can transform the advertising world. With his notable patents and contributions, he continues to shape the future of digital marketing, making advertising more accessible and efficient for businesses and consumers alike.