The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 04, 2020
Filed:
Sep. 30, 2017
Quantcast Corporation, San Francisco, CA (US);
Silvius V. Rus, Orinda, CA (US);
Barney Govan, Walnut Creek, CA (US);
Nhat Bao Sinh Vu, Palo Alto, CA (US);
Mark Cooper, San Francisco, CA (US);
Quantcast Corporation, San Jose, CA (US);
Abstract
Embodiments are directed to generating and managing an advertising campaign based on a third-party sales listing. In particular, an identifier associated with a sales listing posted over a third-party service from a user of the third-party service is received. Sales listing data for the sales listing is retrieved from the third-party service using the identifier associated with the sales listing. Thereafter, an advertising campaign is automatically generated based at least in part on the retrieved sales listing data. In one aspect, generation of the advertising campaign includes generating an advertising creative using the retrieved sales listing data. Subsequently, bidding on an advertising opportunity in an auction is performed according to the generated advertising campaign. Responsive to winning the auction, an advertisement based on the advertising creative is provided to a content provider associated with the advertising opportunity.