Company Filing History:
5 out of 104 
5 out of 3,035 
Years Active: 2012-2023
Title: Inventor Profile: Neville A Black
Introduction
Neville A Black, based in Collegeville, PA, is an accomplished inventor known for his contributions to the field of video-on-demand advertising. With a total of 10 patents to his name, his innovative approaches have significantly impacted how advertisements are delivered to viewers.
Latest Patents
One of Neville's latest patents is a method and system for planning and running video-on-demand (VOD) advertising. This system includes a planner designed for orchestrating advertising campaigns and an ad selector that efficiently runs advertisements from the chosen campaigns. These campaigns are intricately tied to household demographic classifications, video content categories, household geographic locations, and specific video viewing times. When a viewer requests a video, the ad selector identifies the most relevant campaigns based on the viewer's demographic classification, the video's content category, the viewer's geographic location, and the timing of the request. The demographic classification is determined using an identifier from the viewer's set-top box, enhancing the precision of targeted advertising.
Career Highlights
Throughout his career, Neville has worked with notable companies in the telecommunications sector, including Comcast Cable Holdings, LLC and Comcast Cable Communications, LLC. His role within these organizations has allowed him to pioneer advancements in advertising technology.
Collaborations
Neville A Black has collaborated with industry professionals, including his coworkers Weidong Mao and Charles L Compton. Their joint efforts have contributed to the successful development and implementation of innovative advertising systems.
Conclusion
Neville A Black's inventive spirit and dedication to enhancing video-on-demand advertising demonstrate the significant role inventors play in the evolution of media technology. With a strong portfolio of patents and a robust career, he continues to influence the future of advertising solutions in the digital age.