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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9136956 B1

PDFFull Text
Date of Patent:
Sep. 15, 2015

Filed:

Nov. 05, 2003

Method and system for planning and running video-on-demand advertising

Applicant:

Neville A. Black, Collegeville, PA (US);

Inventor:

Neville A. Black, Collegeville, PA (US);

Assignee:

Comcast Cable Holdings, LLC, Philadelphia, PA (US);

Attorney:

Banner & Witcoff, Ltd.

Primary Examiner:

Pankaj Kumar

Assistant Examiner:

Reuben M Brown

Int. Cl.
CPC ...
H04N 7/025 (2006.01); H04N 21/25 (2011.01); H04H 20/38 (2008.01); G06Q 30/02 (2012.01); H04H 20/10 (2008.01); H04H 60/06 (2008.01); H04H 60/40 (2008.01); H04H 60/45 (2008.01); H04H 60/52 (2008.01); H04H 60/63 (2008.01); H04N 7/173 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/426 (2011.01); H04N 21/472 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04H 20/38 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0257 (2013.01); H04H 20/103 (2013.01); H04H 60/06 (2013.01); H04H 60/40 (2013.01); H04H 60/45 (2013.01); H04H 60/52 (2013.01); H04H 60/63 (2013.01); H04N 7/17318 (2013.01); H04N 21/25883 (2013.01); H04N 21/2668 (2013.01); H04N 21/42684 (2013.01); H04N 21/47202 (2013.01); H04N 21/812 (2013.01);
Abstract

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

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