Comcast Cable Communications, LLC

Comcast Cable Holdings, LLC

Neville A Black

Weidong Mao

Charles L Compton

Robert Gaydos

A method and system for planning and running video-on-demand (VOD) advertising includes a planner for planning advertising campaigns and an ad selector for running selected advertisements from selected ones of the campaigns. The campaigns are associated with household demographic classifications, video content category categories, household geographic locations, and/or video viewing times. In response to a viewer requesting a video, the selector selects the campaigns corresponding to the demographic classification associated with the viewer, the content category of the requested video, the geographic location associated with the viewer, and/or the viewing time at which the requested video is viewed. The demographic classification is determined by using an identifier of the viewer's set-top-box. The selector may select the campaigns corresponding to the content categories of the requested video. The content categories are determined by using an identifier associated with the requested video.

Method and system for planning and running video-on-demand advertising

Tokens and policy descriptors are used for dynamic on demand session management in a distributed and scalable architecture for on demand sessions and resource management. The architecture includes an on demand client, a purchase server, and a session manager. A purchase token is generated at the purchase server and assigned to the on demand client. The purchase token represents at least one requested asset. In response to an on demand session set-up request corresponding to the purchase token from the on demand client to the session manager, the purchase token is expanded to generate at least one dynamic policy management descriptor for the on demand session. This provides token-based purchase authorization and policy management for on demand services.

Method of using tokens and policy descriptors for dynamic on demand session management

Method of using tokens and policy descriptions for dynamic on demand session management

Methods and systems of transporting media signals to user devices as a function of users associated therewith and to allocating assets in such systems as a function of users receiving the media signals so as to permit signals, assets, and other features to be directed, allocated, and otherwise distributed as a function of the users associated therewith.

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Collegeville, PA, United States of America

Neville A Black