Neha Gupta

Title: Neha Gupta: Innovator in Online Ad Distribution

Introduction

Neha Gupta is a prominent inventor based in Sunnyvale, CA, known for her contributions to the field of online advertising. With a total of two patents to her name, she has made significant strides in developing methods for optimizing ad distribution.

Latest Patents

Neha's latest patents focus on innovative systems and methods for determining targeting parameters and bids for online ad distribution. These patents disclose techniques for distributing online ads with electronic content according to specific online ad request targeting parameters. One embodiment of her technique involves placing online test ads across multiple online ad request dimensions and tracking performance metrics for these ads. The performance of the online ad request dimensions is estimated based on the tracking of these metrics, allowing for the establishment of targeting parameters that optimize budget spending for ad campaigns. This approach ensures that online ads are effectively distributed based on the established targeting parameters.

Career Highlights

Neha Gupta has built a successful career at Adobe, Inc., where she has been instrumental in advancing the company's advertising technologies. Her work has not only contributed to the efficiency of online ad distribution but has also enhanced the overall effectiveness of digital marketing strategies.

Collaborations

Throughout her career, Neha has collaborated with talented individuals such as Deepak Pai and Trung T Nguyen. These collaborations have fostered innovation and have played a crucial role in the development of her patented technologies.

Conclusion

Neha Gupta's innovative work in online ad distribution exemplifies her commitment to advancing technology in the advertising sector. Her patents reflect a deep understanding of the complexities involved in digital marketing, making her a valuable asset to Adobe, Inc. and the broader field of online advertising.