The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 31, 2019
Filed:
Jun. 08, 2016
Adobe Inc., San Jose, CA (US);
Deepak Pai, Santa Clara, CA (US);
Trung Nguyen, San Jose, CA (US);
Sy Bor Wang, Menlo Park, CA (US);
Jose Mathew, San Jose, CA (US);
Abhishek Pani, San Francisco, CA (US);
Neha Gupta, Sunnyvale, CA (US);
Adobe Inc., San Jose, CA (US);
Abstract
Systems and methods are disclosed herein for distributing online ads with electronic content according to online ad request targeting parameters. One embodiment of this technique involves placing online test ads across multiple online ad request dimensions and tracking a performance metric for the online test ads. The performance of the online ad request dimensions is estimated based on the tracking of the performance metric for the online test ads and online ad request targeting parameters are established for spending a budget of a campaign to place online ads in response to online ad requests having particular online ad request dimensions. Online ads are then distributed based on using the online ad request targeting parameters to select online ad requests.