Company Filing History:
Years Active: 2019-2021
Title: Innovations by Jose Mathew in Online Ad Distribution
Introduction
Jose Mathew is an accomplished inventor based in San Jose, California. He has made significant contributions to the field of online advertising through his innovative methods and systems. With a total of two patents to his name, Mathew's work focuses on optimizing ad distribution based on targeting parameters.
Latest Patents
Jose Mathew's latest patents include methods for determining targeting parameters and bids for online ad distribution. These systems and methods are designed to distribute online ads with electronic content according to specific online ad request targeting parameters. One embodiment of this technique involves placing online test ads across multiple online ad request dimensions and tracking a performance metric for these ads. The performance of the online ad request dimensions is estimated based on the tracking of the performance metric for the online test ads. Consequently, online ad request targeting parameters are established for spending a budget of a campaign to place online ads in response to online ad requests having particular online ad request dimensions. Online ads are then distributed based on using the online ad request targeting parameters to select online ad requests.
Career Highlights
Jose Mathew is currently employed at Adobe, Inc., where he continues to innovate in the realm of online advertising. His work has been instrumental in enhancing the effectiveness of ad campaigns through data-driven strategies.
Collaborations
Some of his notable coworkers include Deepak Pai and Trung T Nguyen, who have collaborated with him on various projects within Adobe.
Conclusion
Jose Mathew's contributions to online ad distribution reflect his expertise and innovative spirit. His patents demonstrate a commitment to improving advertising strategies through technology.