Company Filing History:
Years Active: 2019-2025
Title: Neeraj Chachra: Innovator in Audience Measurement Technology
Introduction
Neeraj Chachra is a notable inventor based in Streamwood, IL (US). He has made significant contributions to the field of audience measurement technology, holding a total of 3 patents. His work focuses on developing methods and apparatuses that enhance the accuracy of online audience measurement data.
Latest Patents
Chachra's latest patents include innovative methods and apparatus to generate corrected online audience measurement data. One of his inventions features programmable circuitry that receives various audience counts from a database proprietor's server. This technology calculates a deduplication factor for demographic groups, ensuring more accurate audience metrics. Another patent outlines an impressions collector that determines corrected audience counts for different media categories, further refining the data used in audience measurement.
Career Highlights
Neeraj Chachra is currently employed at The Nielsen Company (US), LLC, where he applies his expertise in audience measurement. His work has been instrumental in advancing the methodologies used to assess audience engagement across various media platforms.
Collaborations
Chachra has collaborated with talented professionals such as Jie Cao and Dipti Umesh Shah. These partnerships have contributed to the development of innovative solutions in audience measurement technology.
Conclusion
Neeraj Chachra's contributions to audience measurement technology through his patents and collaborations highlight his role as a key innovator in the field. His work continues to influence how audience data is collected and analyzed, paving the way for more accurate media metrics.