The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 29, 2025
Filed:
May. 08, 2023
The Nielsen Company (Us), Llc, New York, NY (US);
Diane Morovati Lopez, Los Angeles, CA (US);
Jie Cao, Fremont, CA (US);
Dipti Umesh Shah, Pleasanton, CA (US);
Neeraj Chachra, Streamwood, IL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to generate corrected online audience measurement data are disclosed. An example apparatus includes programmable circuitry to at least receive, from a server of a database proprietor, a first audience count, a second audience count, and a third audience count, the first audience count indicative of a first number of impressions corresponding to first network communications, the second network communications from second computing devices, and the third audience count indicative of a third number of impressions corresponding to ones of the first network communications and ones of the second network communications attributed to the first media category and the second media category accessed by the first demographic group, the first audience count including a server-generated duplicated audience count generated by the server of the database proprietor, and calculate a deduplication factor for the first demographic group using the first, second, and third audience counts.