Murthy Peri

Title: Murthy Peri: Innovator in Personalized User Interaction

Introduction

Murthy Peri is an accomplished inventor based in Charlotte, NC (US). He has made significant contributions to the field of personalized user interaction through his innovative patent. His work focuses on creating a nuanced personalization eco-system that enhances user experiences across various channels.

Latest Patents

Murthy Peri holds a patent for a system titled "Micro-moment/nuanced personalization cross channel eco-system." This invention provides a micro-moment or nuanced personalization eco-system for user interactions with entities via any channel. The system first performs a gauge of the user's level of personalization in interactions and channels through a rule set and clustering analysis. It then inputs and creates a forecasted algorithm for user personalization. Furthermore, the invention utilizes micro-movement capture to identify subtle changes in user visualization and adjusts presentations based on these micro-movements. Additionally, it includes a backend feedback loop model to assess personalization levels for each user.

Career Highlights

Murthy Peri is currently employed at Bank of America Corporation, where he applies his expertise in developing innovative solutions for user interaction. His work has positioned him as a key player in the advancement of personalized technology.

Collaborations

Murthy has collaborated with notable colleagues, including Karen Lea MacQueen and James I Brown, who contribute to the innovative environment at Bank of America Corporation.

Conclusion

Murthy Peri's contributions to the field of personalized user interaction through his patent demonstrate his commitment to enhancing user experiences. His innovative approach continues to influence the way users engage with technology.