Company Filing History:
Years Active: 2022-2025
Title: Moussa Taifi: Innovator in Online Advertising Technologies
Introduction
Moussa Taifi is a notable inventor based in Jackson Heights, NY (US). He has made significant contributions to the field of online advertising through his innovative patents. With a total of 4 patents, Taifi has developed technologies that enhance the effectiveness of digital marketing strategies.
Latest Patents
One of his latest patents is titled "Line item-based audience extension." This invention involves receiving information from a campaign manager device that defines a line item in an online advertising system. It includes collecting browsing history information for targetable users and generating a machine learning model to rank these users. The technology allows for the creation of new segments based on ranked users, ultimately providing targeted advertisement content.
Another significant patent is "Fair demographic ratio pacing." This invention focuses on receiving information that defines an attribute of interest for an impression, which includes various categories of values. The technology determines a pacing value based on the probability of each category and adjusts bid values accordingly. This innovation helps in automatically detecting and correcting any inadvertent skew when serving ads.
Career Highlights
Moussa Taifi has worked with prominent companies in the technology sector, including Microsoft Technology Licensing, LLC and Xandr Inc. His experience in these organizations has contributed to his expertise in developing advanced advertising technologies.
Collaborations
Throughout his career, Taifi has collaborated with talented individuals such as Yana Volkovich and Carlos Eduardo Rodriguez Castillo. These collaborations have likely enriched his work and led to innovative solutions in the advertising domain.
Conclusion
Moussa Taifi is a distinguished inventor whose work in online advertising technologies has made a significant impact. His patents reflect a commitment to enhancing digital marketing strategies through innovative solutions.