The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 18, 2024
Filed:
Jan. 15, 2021
Cross-media targetable content recommender system for audience extension in content delivery systems
Microsoft Technology Licensing, Llc, Redmond, WA (US);
Moussa Taifi, Jackson Heights, NY (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Aspects of the subject disclosure may include, for example, collecting television viewership information for viewers of television content items of a television advertising campaign, collecting digital viewership information for online activity by users, joining the television viewership information and the digital viewership information, wherein the joining comprises associating household identifiers of the television viewership information with device identifiers of the digital viewership information, building a content ranking of digital content items closest to the television content items and initiating, by the processing system, a digital advertising campaign with one or more digital content items of the content ranking of digital content items attached to the digital advertising campaign. Other embodiments are disclosed.