Company Filing History:
Years Active: 2014
Title: The Innovative Mind of Ming-Yee Iu
Introduction
Ming-Yee Iu is a notable inventor based in Mountain View, CA, who has made significant contributions to the field of advertising technology. With a focus on enhancing the efficiency of advertising systems, Iu's work has the potential to transform how advertisers approach their campaigns.
Latest Patents
Iu holds a patent for "Estimating cost and/or performance information for an advertisement in an advertising system." This innovative patent allows advertisers to receive fast and accurate estimates of future costs and performance for actual or hypothetical ads, commonly referred to as 'proto-ads.' By utilizing past auction information, the system can simulate auctions that the proto-ad would have participated in, providing valuable insights for advertisers.
Career Highlights
Ming-Yee Iu is currently employed at Google Inc., where he continues to develop cutting-edge solutions in the advertising domain. His work at Google has positioned him as a key player in the advancement of advertising technologies.
Collaborations
Iu collaborates with talented individuals such as Arash Baratloo and Monika Hildegard Henzinger, who contribute to the innovative environment at Google Inc. Their combined expertise fosters a culture of creativity and technological advancement.
Conclusion
Ming-Yee Iu's contributions to advertising technology through his patent and work at Google Inc. highlight his innovative spirit and dedication to improving the advertising landscape. His efforts are paving the way for more efficient advertising strategies in the future.