The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 22, 2014
Filed:
Dec. 30, 2003
Arash Baratloo, Mountain View, CA (US);
Monika H. Henzinger, Corseaux, CH;
Ming-yee Iu, Mountain View, CA (US);
Wilburt Labio, Cupertino, CA (US);
Zhe Qian, Sunnyvale, CA (US);
Keith Randall, Mountain View, CA (US);
Robert J. Stets, Palo Alto, CA (US);
Arash Baratloo, Mountain View, CA (US);
Monika H. Henzinger, Corseaux, CH;
Ming-Yee Iu, Mountain View, CA (US);
Wilburt Labio, Cupertino, CA (US);
Zhe Qian, Sunnyvale, CA (US);
Keith Randall, Mountain View, CA (US);
Robert J. Stets, Palo Alto, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
An advertiser may be provided with fast and accurate estimates of the future cost and/or performance information for one or more actual or hypothetical ads (generally referred to as 'proto-ads'). Past auction information may be used to simulate auctions that the proto-ad would have competed in. The proto-ad may then participate in a 'replay' of such past auctions.