Company Filing History:
Years Active: 2013-2014
Title: Wilburt Labio: Innovator in Advertising Technology
Introduction
Wilburt Labio is a notable inventor based in Cupertino, CA, who has made significant contributions to the field of advertising technology. With a focus on enhancing the efficiency and effectiveness of advertising systems, Labio has been awarded 2 patents that showcase his innovative approach to solving complex problems in the industry.
Latest Patents
Labio's latest patents include groundbreaking methods for estimating cost and performance information for advertisements. His first patent allows advertisers to receive fast and accurate estimates of future costs and performance for actual or hypothetical ads, referred to as 'proto-ads.' By utilizing past auction information, this system can simulate auctions that the proto-ad would have participated in, providing valuable insights for advertisers.
The second patent focuses on determining and managing offers, such as bids in an advertising network. This invention involves accepting an ad budget and at least one ad serving constraint to generate offer information. By obtaining multiple points that define a landscape based on cost per event value and event quantity value, Labio's method creates a convex landscape for each constraint, ultimately leading to optimized offer generation.
Career Highlights
Wilburt Labio has built a successful career at Google Inc., where he has been instrumental in developing innovative advertising solutions. His work has significantly impacted how advertisers approach budgeting and bidding strategies in competitive environments.
Collaborations
Labio has collaborated with notable colleagues, including Sridhar Ramaswamy and Mark Rose, who have also contributed to advancements in advertising technology. Their combined expertise has fostered a collaborative environment that encourages innovation and creativity.
Conclusion
Wilburt Labio's contributions to advertising technology through his patents demonstrate his commitment to improving the industry. His innovative solutions continue to shape the future of advertising, making him a key figure in this evolving field.