Location History:
- Gyeonggi-do, KR (2018 - 2021)
- Goyang-si, KR (2019 - 2023)
Company Filing History:
6 out of 17 
5 out of 41 
3 out of 11 Years Active: 2018-2023
Title: Min Cheol Whang: Innovator in Advertising Effect Evaluation
Introduction
Min Cheol Whang is a prominent inventor based in Goyang-si, South Korea. He has made significant contributions to the field of advertising technology, holding a total of 10 patents. His innovative work focuses on evaluating the effects of video content on viewers, utilizing advanced methods to analyze facial movements.
Latest Patents
One of his latest patents is titled "Method for evaluating advertising effects of video content and system for applying the same." This invention relates to a method and system for assessing how effectively video content influences viewers. The evaluation method involves presenting video content featuring a character to a viewer through a display. It includes extracting pieces of facial micro-movement data (MMD) from both the character and the viewer while they watch the content. The similarity between the MMD of the character and the viewer is calculated, leading to an advertising effect score based on this similarity.
Another notable patent is the "Method and apparatus for extracting of facial movement information." This method effectively cancels noise during the extraction of facial movement information. It involves obtaining an image of a subject's face with a camera, extracting raw data on facial movement from the image, detecting macro movement data, and removing the macro movement component to obtain refined micro movement data.
Career Highlights
Min Cheol Whang has worked with the Sangmyung University Industry-Academy Cooperation Foundation. He has also been associated with the Center of Human-Centered Interaction for Coexistence. His work in these institutions has allowed him to further develop his innovative ideas and contribute to advancements in technology.
Collaborations
Some of his notable coworkers include Myoung Ju Won and Sang In Park. Their collaboration has likely played a role in the development of his patents and research initiatives.
Conclusion
Min Cheol Whang is a distinguished inventor whose work in evaluating advertising effects through facial movement analysis has made a significant impact in the field. His innovative patents reflect his dedication to advancing technology and understanding viewer engagement.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.