The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 24, 2023
Filed:
Aug. 03, 2021
Applicant:
Sangmyung University Industry-academy Cooperation Foundation, Seoul, KR;
Inventors:
Assignee:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0242 (2023.01); G06T 7/246 (2017.01); G06V 20/40 (2022.01); G06V 40/16 (2022.01); G06F 18/22 (2023.01);
U.S. Cl.
CPC ...
G06Q 30/0246 (2013.01); G06F 18/22 (2023.01); G06T 7/246 (2017.01); G06V 20/46 (2022.01); G06V 40/161 (2022.01); G06V 40/171 (2022.01); G06V 40/176 (2022.01); G06T 2207/10016 (2013.01); G06T 2207/30201 (2013.01);
Abstract
The disclosure is related to a method and system for evaluating advertising effects of video content. The evaluation method includes presenting video content including a character to a viewer through a display, extracting pieces of facial micro-movement data (MMD) of the character in the video content and the viewer, while the viewer watches the video content, calculating a similarity of the MMD of the character and the MMD of the viewer, and calculating an advertising effect score of the video content on the basis of the similarity.