Company Filing History:
Years Active: 2017
Title: Mikel Chertudi: Innovator in Marketing Measurement
Introduction
Mikel Chertudi is a notable inventor based in Lehi, UT (US). He has made significant contributions to the field of marketing through his innovative patent. His work focuses on measuring the effectiveness of marketing campaigns across multiple channels, which is crucial for businesses aiming to optimize their marketing strategies.
Latest Patents
Mikel Chertudi holds a patent for a closed-loop marketing system and method that measures the return on investment of marketing programs across both online and offline channels. This invention includes mechanisms for assessing a marketing department's contribution to the sales pipeline by considering the effects of multiple campaigns. The multi-campaign attribution methodology he developed evaluates the impact of first touch, last touch, and significant re-touch events, which are essential for understanding customer engagement and conversion.
Career Highlights
Mikel Chertudi is currently employed at Adobe, Inc., where he continues to innovate in the marketing technology space. His expertise in marketing measurement has positioned him as a valuable asset to the company.
Collaborations
Mikel collaborates with Chad Sollis, leveraging their combined expertise to enhance marketing solutions at Adobe.
Conclusion
Mikel Chertudi's contributions to marketing measurement through his patent demonstrate his commitment to advancing the field. His work not only benefits Adobe but also provides valuable insights for businesses looking to improve their marketing effectiveness.