The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 21, 2017
Filed:
Sep. 03, 2008
Chad Sollis, Herriman, UT (US);
Mikel Chertudi, Lehi, UT (US);
Chad Sollis, Herriman, UT (US);
Mikel Chertudi, Lehi, UT (US);
Adobe Systems Incorporated, San Jose, CA (US);
Abstract
A closed-loop marketing system and method provides the ability to measure the return on investment of marketing programs across channels, both online and offline, including impression, page view and response levels. The present invention provides mechanisms for measuring a marketing department's contribution to the sales pipeline by taking into account the effect of multiple campaigns. A multi-campaign attribution methodology takes into measures the effect of a first touch (a campaign that first brought in an account), a last touch (a campaign that was presented immediately prior to the closing of a deal or creation of a sales-ready opportunity), and any significant re-touch events (campaigns that represent lead-nurturing and/or remarketing efforts).